tag:blogger.com,1999:blog-5326366381718160252023-11-15T05:30:30.051-08:00Media Logic Offers Free Social Marketing Webinar for RetailersAnonymoushttp://www.blogger.com/profile/17122849630227335276noreply@blogger.comBlogger19125tag:blogger.com,1999:blog-532636638171816025.post-74362848825141590612011-07-11T19:39:00.000-07:002011-07-11T19:39:09.904-07:00Join me and 120K other members for FREE! Get great discounts, earn $$ simply telling others. So easy to do! Share with friends, family. They'll thank you!<a href="http://www.ibourl.com/82f">Join me and 120K other members for FREE! Get great discounts, earn $$ simply telling others. So easy to do! Share with friends, family. They'll thank you!</a>Anonymoushttp://www.blogger.com/profile/17122849630227335276noreply@blogger.com0tag:blogger.com,1999:blog-532636638171816025.post-60921337535661797562011-06-27T15:09:00.000-07:002011-06-27T15:09:57.161-07:00Initial human trial of Type 1 diabetes treatment begun | Harvard Gazette<a href="http://news.harvard.edu/gazette/story/2008/03/initial-human-trial-of-type-1-diabetes-treatment-begun/">Initial human trial of Type 1 diabetes treatment begun | Harvard Gazette</a>Anonymoushttp://www.blogger.com/profile/17122849630227335276noreply@blogger.com0tag:blogger.com,1999:blog-532636638171816025.post-65838873348349562882011-06-25T19:58:00.000-07:002011-06-25T19:58:51.298-07:00MythTech: the Holy Grail of marketing<div dir="ltr" style="text-align: left;" trbidi="on"><br />
<br />
And Lo, there shall come a time when marketing shall pervade the land. It will be of such relevancy, born of such creative talent that it will be welcome wherever it appears. It will be like meat unto the starving and drink unto the parched.<br />
<br />
I believe in great marketing. Getting just the right message in front of just the right person at just the right time.<br />
<br />
I believe in customer analytics. Getting just the right insight from just the right data that informs just the right action at just the right time.<br />
<br />
I believe that if you combine the best and brightest creative people with the best and brightest data gathering people and the best and brightest analytical people you end up with a marketing machine that's bigger than Procter & Gamble, more ubiquitous than Coca Cola and able to win more hearts and minds than Apple.<br />
<br />
You may remember a movie called "Up in the Air" wherein George Clooney plays Ryan Bingham constantly flying hither and yon. Funny premise with some choice bits of travel advice.<br />
<br />
Dark movie. But not near as dark as the novel, Up in the Air by Walter Kim. The main character is not as handsome, glib or whimsical as Mr. Clooney. His fate is more painful to watch unfold.<br />
<br />
This book contains a passage that concisely explains the basic tenets of my marketing religion and spells out why my religion must inevitably lead to greater harm.<br />
<br />
Ryan Bingham is desperately after a job with the mysterious marketing company MythTech. When he comes across an ex-employee, he presses for detals and she describes her consulting job as:<br />
<br />
Marketing Ecology. The study of non-obvious interactions among diverse commercial entities.... You've heard of the human genome project? The human gene map? That's what they're after at MythTech only with commerce. All the angles. All the combinations. And they know it won't be a 'eureka.' It won't just pop some day... It won't take forever but it won't be quick....<br />
<br />
That's why they don't worry about profits... Because the second MythTech gets this map, the second they lock those files in the vault, everybody else is just a plowboy on their farm...<br />
<br />
What drives investment? The fear of the code. The fear that there might be a code and somebody else is going to crack it...<br />
<br />
But it's all a racket. It's sheer extortion. The code is a bluff. It's all Beware of Dog and Daddy's Deep Loud Voice."<br />
<br />
That passage burst my bubble, I can tell you.<br />
<br />
But still, when I see companies like Motion Loft making the effort to combine real world store traffic with web traffic and radio ad results and god knows what...<br />
<br />
When I see people playing with neural marketing as described by Martin Lindstrom in his book Buy-ology...<br />
<br />
When I see companies like Marketshare take a break-through software approach to calculating multi-channel attribution to determine marketing budget allocation...<br />
<br />
Then I think that maybe - just maybe - there is a marketing deity somewhere and one day we shall all be happily entertained by advertising that informs us about things we actually want.<br />
<br />
Just the right message to just the right person at just the right time.<br />
<br />
It could happen.<br />
<br />
Amen.<br />
<br />
Jim Sterne is a respected author and speaker. He is also the producer of the eMetrics Marketing Optimization Summit. You can follow Jim on Twitter here.<br />
<div><br />
</div></div>Anonymoushttp://www.blogger.com/profile/17122849630227335276noreply@blogger.com0tag:blogger.com,1999:blog-532636638171816025.post-59874189672973001622011-06-21T21:36:00.000-07:002011-06-21T21:36:33.627-07:0010 essentials of e-commerce optimization & attribution: Part One<div dir="ltr" style="text-align: left;" trbidi="on"><div dir="rtl" style="text-align: right;"><span class="Apple-style-span" style="font-family: arial, helvetica, clean, sans-serif; font-size: x-small; line-height: 15px;"></span></div><aside id="print" style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; display: block; float: right; font-family: inherit; font-size: 13px; font-style: inherit; font-weight: inherit; font: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; 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padding-left: 0px; padding-right: 0px; padding-top: 5px; vertical-align: baseline;"><strong style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 12px; font-style: inherit; font-weight: bold; font: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">Posted</strong> 26 May 2011 18:12pm by <a href="http://econsultancy.com/us/blog/authors/paul-cook" style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; color: #555555; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; 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</ul><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: inherit; line-height: 1.4; margin-bottom: 12px; margin-left: 0px; margin-right: 0px; margin-top: 12px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><strong style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-size: 12px; font-style: inherit; font-weight: bold; font: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">Online shoppers are a fickle lot and the competition for their attention and their spend in utterly fierce. Consequently, optimizing every aspect of your e-commerce program, and the tags that manage them, is absolutely essential.</strong></div><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: inherit; line-height: 1.4; margin-bottom: 12px; margin-left: 0px; margin-right: 0px; margin-top: 12px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">Since we’re working mainly with e-commerce businesses, we compiled a list of the key steps they can – and do – take to optimize online sales.</div><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: inherit; line-height: 1.4; margin-bottom: 12px; margin-left: 0px; margin-right: 0px; margin-top: 12px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">This is only part one and mixes tag-based optimization issues with general best-practice tips dealing with on and off-site activity.</div><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: inherit; line-height: 1.4; margin-bottom: 12px; margin-left: 0px; margin-right: 0px; margin-top: 12px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">We’re discussing the list in full at the <a href="http://econsultancy.com/us/events/peer-summit-2011-ny" style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; color: #0060ff; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: underline; vertical-align: baseline;">Econsultancy Peer Summit</a> in New York on June 2 and we’ll publish part two after the event. </div><h3 style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; color: #004e70; font-family: inherit; font-size: 14px; font-style: inherit; font-weight: bold; font: inherit; line-height: 1; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 12px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">1. Don’t be the tortoise</h3><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: inherit; line-height: 1.4; margin-bottom: 12px; margin-left: 0px; margin-right: 0px; margin-top: 12px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">When it comes to page loading times, lack of speed kills. Our own study suggested that every 100 milliseconds of extra load time can cost 1% of your potential sales, while the <a href="http://www.aberdeen.com/Aberdeen-Library/5136/RA-performance-web-application.aspx" style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; color: #0060ff; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: underline; vertical-align: baseline;">Aberdeen Group found</a> that every 1-second delay costs 7% of conversions.</div><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: inherit; line-height: 1.4; margin-bottom: 12px; margin-left: 0px; margin-right: 0px; margin-top: 12px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">And, while lots of rich media content can slow you down, so too can all the tags you’re using to track performance. Some analysts are now recommending tag management systems to mitigate the page weight related issues created by all your tags.</div><h3 style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; color: #004e70; font-family: inherit; font-size: 14px; font-style: inherit; font-weight: bold; font: inherit; line-height: 1; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 12px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">2. Start at the top</h3><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: inherit; line-height: 1.4; margin-bottom: 12px; margin-left: 0px; margin-right: 0px; margin-top: 12px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">Since we’ve already established the importance of a fast loading page, you now have some decisions to make as to what should load first. </div><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: inherit; line-height: 1.4; margin-bottom: 12px; margin-left: 0px; margin-right: 0px; margin-top: 12px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">The answer is surprisingly basic. Work your way from the top down, loading items above the fold first, demonstrating to your visitor that you value his/her time. It is a simple truth that if a site looks fast on first glance, people are more likely to hang around long enough to complete the page load, and eventually, a transaction. </div><h3 style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; color: #004e70; font-family: inherit; font-size: 14px; font-style: inherit; font-weight: bold; font: inherit; line-height: 1; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 12px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">3. Serve no tag before its time</h3><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: inherit; line-height: 1.4; margin-bottom: 12px; margin-left: 0px; margin-right: 0px; margin-top: 12px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">Without a tag management system in place, sites simply load all their tags at once, even when they’re irrelevant to the visitor. </div><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: inherit; line-height: 1.4; margin-bottom: 12px; margin-left: 0px; margin-right: 0px; margin-top: 12px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">This slows down the page and ignores all the data you probably have on your visitor. For example, why load the re-targeting tag if the user has already been cookied? Or if a visitor has come in search of a low-margin product why load Live Chat? </div><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: inherit; line-height: 1.4; margin-bottom: 12px; margin-left: 0px; margin-right: 0px; margin-top: 12px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">Aligning the tags you serve with visitor data improves results all the way round. </div><h3 style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; color: #004e70; font-family: inherit; font-size: 14px; font-style: inherit; font-weight: bold; font: inherit; line-height: 1; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 12px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">4. Not also but only…</h3><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: inherit; line-height: 1.4; margin-bottom: 12px; margin-left: 0px; margin-right: 0px; margin-top: 12px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">Just like in the real world, a messy storefront will cost you customers, a loss that will be compounded if the mess carries over to the inside of the store. </div><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: inherit; line-height: 1.4; margin-bottom: 12px; margin-left: 0px; margin-right: 0px; margin-top: 12px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">Both your landing page and subsequent pages need to be more than broom clean, carefully organized with idiot-proof navigational paths. Avoid the “and another thing” syndrome after the initial site launch or makeover, substitute new for old rather than trying to cram in more. </div><h3 style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; color: #004e70; font-family: inherit; font-size: 14px; font-style: inherit; font-weight: bold; font: inherit; line-height: 1; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 12px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">5. Get the band back together</h3><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: inherit; line-height: 1.4; margin-bottom: 12px; margin-left: 0px; margin-right: 0px; margin-top: 12px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">Even a cleanly designed site won’t make the cash register sing if all the marketing contributors aren’t marching to the same drum. </div><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: inherit; line-height: 1.4; margin-bottom: 12px; margin-left: 0px; margin-right: 0px; margin-top: 12px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;">Whether you do all your marketing in-house or with a myriad partners, e-commerce won’t be optimized until email, display, social, re-targeting, SEM and SEO activities are all working in concert. Orchestrating monthly/quarterly meetings of the whole “band” is crucial.</div><div class="signature" style="background-attachment: initial; background-clip: initial; background-color: white; background-image: url(http://econsultancy.com/images/bg-comments.gif); background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 13px; font-style: inherit; font-weight: inherit; font: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 2px; padding-left: 10px; padding-right: 10px; padding-top: 2px; vertical-align: baseline;"><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: inherit; line-height: 1.4; margin-bottom: 12px; margin-left: 0px; margin-right: 0px; margin-top: 12px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; vertical-align: baseline;"><a href="http://econsultancy.com/us/directories/members/paul-cook" style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; color: #0060ff; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: underline; vertical-align: baseline;">Paul Cook</a> is CEO of <a href="http://www.tagman.com/" style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; color: #0060ff; font-family: inherit; font-size: 12px; font-style: inherit; font-weight: inherit; font: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: underline; vertical-align: baseline;">TagMan</a> and a guest blogger at Econsultancy.</div></div></div>Anonymoushttp://www.blogger.com/profile/17122849630227335276noreply@blogger.com0tag:blogger.com,1999:blog-532636638171816025.post-20171818532696519912011-06-03T21:35:00.000-07:002011-06-04T21:31:09.246-07:00Traffic Blast Friday<div dir="ltr" style="text-align: left;" trbidi="on"><a href="http://myhooplatracker.com/traffichoopla/traffic-blast-friday/">Traffic Blast Friday</a><br />
<span class="Apple-style-span" style="font-family: Verdana, sans-serif; font-size: 20px; line-height: 30px;"></span><br />
<div style="margin-bottom: 25px; margin-left: 25px; margin-right: 25px; margin-top: 25px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Did you know — we sell traffic, a perfect mix from all the current best, and delivered on an exact daily schedule.</div><div style="margin-bottom: 25px; margin-left: 25px; margin-right: 25px; margin-top: 25px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Today is Friday, June 3, 2011, <strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Traffic Blast Friday</strong>, your perfect day to increase your traffic and maximize your productivity.</div><div style="margin-bottom: 25px; margin-left: 25px; margin-right: 25px; margin-top: 25px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><a href="http://traffichoopla.com/7777-traffic-blast/" style="color: blue; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: underline;" title="7777 Traffic Blast">7777 Traffic Blast</a></strong> is available today.</div><div style="margin-bottom: 25px; margin-left: 25px; margin-right: 25px; margin-top: 25px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Or, seasoned pros and business owners may be interested, we offer packages as big as <strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><a href="http://2trk.me/2500-hits-daily" style="color: blue; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: underline;" title="2500 Hits A Day">2500 hits a day</a></strong>, 75000 every 30-days, and we can deliver it.</div><div style="margin-bottom: 25px; margin-left: 25px; margin-right: 25px; margin-top: 25px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><em style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">And oh, Paypal or Alertpay, we love both.</em></div><div style="margin-bottom: 25px; margin-left: 25px; margin-right: 25px; margin-top: 25px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><em style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><br style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" /></em></div><div style="margin-bottom: 25px; margin-left: 25px; margin-right: 25px; margin-top: 25px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Your Traffic Hoopla is the most productive <a href="http://traffichoopla.com/traffic-builder" style="color: blue; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: underline;" title="Traffic Builder">traffic builder</a>online. We are <strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">active </strong>and <strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">alive</strong>, <strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">running</strong>and <strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">growing</strong>,<strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">thriving</strong>.</div><div style="margin-bottom: 25px; margin-left: 25px; margin-right: 25px; margin-top: 25px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">If you follow our instructions, do as we do, soon, you will reap a bountiful traffic harvest. The goal is to build upwards of 10K to more than 20K, <a href="http://traffichoopla.com/ongoing-daily-traffic" style="color: blue; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: underline;" title="Ongoing Daily Traffic">ongoing daily traffic</a>.</div><div style="margin-bottom: 25px; margin-left: 25px; margin-right: 25px; margin-top: 25px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Today, Friday, is a good day for you to <a href="http://traffichoopla.com/login.shtml" style="color: blue; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-decoration: underline;" title="Traffic Hoopla Login">login</a> to your Traffic Hoopla, go to Members Home Page, and First Read Review Easy Instructions.</div><div style="margin-bottom: 25px; margin-left: 25px; margin-right: 25px; margin-top: 25px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Please take your time, read and follow, and then get into a daily routine.</div><div style="margin-bottom: 25px; margin-left: 25px; margin-right: 25px; margin-top: 25px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><strong style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">We are open for business all weekend</strong>. We love helping others. How can we best help you today?</div><div><br />
</div></div>Anonymoushttp://www.blogger.com/profile/17122849630227335276noreply@blogger.com0tag:blogger.com,1999:blog-532636638171816025.post-70996917565575001982011-06-02T20:14:00.000-07:002011-06-02T20:14:13.938-07:0096ofpeoplewhodothisarenolongen: 96% of people who do THIS are no longer tired...<a href="http://96ofpeoplewhodothisarenolong.blogspot.com/2010/08/96-of-people-who-do-this-are-no-longer.html?spref=bl">96ofpeoplewhodothisarenolongen: 96% of people who do THIS are no longer tired...</a>: "There's a new program out called End Tiredness. If you suffer from being tired, you're not alone. MOST people are tired at least some of..."Anonymoushttp://www.blogger.com/profile/17122849630227335276noreply@blogger.com0tag:blogger.com,1999:blog-532636638171816025.post-63691728646183155842011-05-31T22:21:00.000-07:002011-05-31T22:30:05.364-07:00Why Some Social Media Experts Are Good<div dir="ltr" style="text-align: left;" trbidi="on"><span class="Apple-style-span" style="font-family: arial, helvetica, sans-serif; font-size: 13px; line-height: 16px;"></span><br />
<h1 style="color: black; font-size: 21px; font-weight: bold; line-height: 1.2em; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 1em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Why Some Social Media Experts Are Good</h1><div class="content" style="margin-bottom: 1em; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><div class="post-top" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><div class="byline" style="font-size: 12px; font-weight: bold; line-height: 1.5em; margin-bottom: 0.5em; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><a href="http://www.businessinsider.com/author/rick-webb" style="color: #1d637d; text-decoration: none;">Rick Webb</a>, <a href="http://www.barbariangroup.com/" style="color: #1d637d; text-decoration: none;" target="_blank">The Barbarian Group</a> <span class="pipe" style="color: #cccccc; padding-bottom: 0px; padding-left: 0.5em; padding-right: 0.5em; padding-top: 0px;">|</span> <span class="date" style="color: #dd4725;">May 31, 2011, 5:47 PM</span> <span class="pipe" style="color: #cccccc; padding-bottom: 0px; padding-left: 0.5em; padding-right: 0.5em; padding-top: 0px;">|</span> <nobr><span class="orange views" style="background-attachment: initial; background-clip: initial; background-color: initial; background-image: url(http://static1.businessinsider.com/assets/images/icons/icon_views_orange.png); background-origin: initial; background-repeat: no-repeat no-repeat; color: #f47512; margin-bottom: 0px; margin-left: -2px; margin-right: -2px; margin-top: 0px; padding-bottom: 2px; padding-left: 16px; padding-right: 0px; padding-top: 2px;" title="views">466</span></nobr> <span class="pipe" style="color: #cccccc; padding-bottom: 0px; padding-left: 0.5em; padding-right: 0.5em; padding-top: 0px;">|</span> <nobr title="comments"><a href="http://www.businessinsider.com/why-some-social-media-experts-are-good-2011-5#comments" style="color: #1d637d; text-decoration: none;"><img alt="comment" class="icon-left" height="12" src="http://static4.businessinsider.com/assets/images/icons/icon_comment_12x12.gif" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; margin-left: 0.125em; margin-right: 0.25em; position: relative; top: 3px;" width="12" /></a> <a class="comment_count" href="http://www.businessinsider.com/why-some-social-media-experts-are-good-2011-5#comments" style="color: #1d637d; text-decoration: none;">1</a></nobr></div><div class="share" style="clear: right; float: right; margin-bottom: 0.66em; margin-left: 0px; margin-right: 0px; margin-top: 0.125em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><ul class="share clear-both" style="clear: both; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 1em; padding-right: 0px; padding-top: 0px; position: relative;"><li class="font-sizes" style="float: right; list-style-image: none; list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 1.25em; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><div class="font-sizes" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="small" style="font-size: 13px;"><a href="http://www.businessinsider.com/why-some-social-media-experts-are-good-2011-5#" style="color: #1d637d; text-decoration: none;">A</a></span> <span class="med" style="font-size: 14px; line-height: 1.5em;"><a href="http://www.businessinsider.com/why-some-social-media-experts-are-good-2011-5#" style="color: #1d637d; text-decoration: none;">A</a></span> <span class="large" style="font-size: 15px; line-height: 1.5em;"><a href="http://www.businessinsider.com/why-some-social-media-experts-are-good-2011-5#" style="color: #1d637d; text-decoration: none;">A</a></span></div></li>
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background-image: url(http://static02.linkedin.com/scds/common/u/img/sprite/sprite_connect_v11.png) !important; background-origin: initial !important; background-position: 0px -60px !important; background-repeat: no-repeat no-repeat !important; display: block !important; float: left !important; padding-left: 8px !important; text-align: center !important;"><span class="right" id="li_ui_li_gen_1306905442196_1-content" style="color: #04558b; display: inline !important; font-family: Arial, sans-serif; font-size: 11px !important; font-weight: bold !important; line-height: 18px !important; padding-bottom: 0px !important; padding-left: 5px !important; padding-right: 5px !important; padding-top: 0px !important;">130</span></span></span></span></span></span></li>
</ul></div></div><div class="small clear-both" style="clear: both; font-size: 13px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><div class="KonaBody post-content" style="font-family: arial, helvetica, sans-serif !important; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><div style="font-family: arial, helvetica, sans-serif !important; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 1em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="Delta Twitter"></div><table class="image-container float_right" style="-webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; border-collapse: collapse; font-size: inherit; width: 200px;"><tbody>
<tr><td style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><div class="image" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><img alt="Blogging" border="0" src="http://static1.businessinsider.com/image/4d39a63949e2ae274c3f0000/blogging.jpg" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px;" /></div><div class="source" style="font-family: arial, helvetica, sans-serif !important; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 1em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Image: <a href="http://www.flickr.com/photos/notionscapital/2497196140/" style="color: #1d637d; text-decoration: none;">Flickr/Mike Licht</a></div><div class="post-sidebar-container" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><div class="post-sidebar-module yui-gd" style="background-color: white; border-bottom-color: rgb(204, 204, 204); border-bottom-style: solid; border-bottom-width: 1px; border-left-color: rgb(204, 204, 204); border-left-style: dotted; border-left-width: 1px; border-right-color: rgb(204, 204, 204); border-right-style: dotted; border-right-width: 1px; border-top-color: rgb(204, 204, 204); border-top-style: solid; border-top-width: 1px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 1em; padding-left: 1em; padding-right: 1em; padding-top: 1em; zoom: 1;"><h2 style="font-size: 18px; font-weight: normal; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 1em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Rick Webb</h2><div class="yui-u first" style="float: left; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; width: 119px;"><div class="image" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><a href="http://www.businessinsider.com/author/rick-webb" style="color: #1d637d; text-decoration: none;"><img alt="" border="0" src="http://static4.businessinsider.com/image/4d791d16cadcbb436a010000-100-100/rick-webb.jpg" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px;" /></a></div></div><div class="yui-u" style="float: left; margin-bottom: 0px; margin-left: 1.984375%; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; width: 245px;"><div class="" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><div class="summary" style="color: #666666; font-family: arial, helvetica, sans-serif !important; font-size: 12px; font-weight: bold; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 1em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><a href="http://www.businessinsider.com/author/rick-webb" style="color: #1d637d; text-decoration: none;">Rick Webb</a> is co-founder and COO of The Barbarian Group.</div><h5 style="font-size: 13px; font-weight: normal; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Recent Posts</h5><ul style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 1em; padding-bottom: 0px; padding-left: 16px; padding-right: 0px; padding-top: 0px; position: relative;"><li style="list-style-image: url(http://static1.businessinsider.com/assets/images/dot-black.png); list-style-position: initial; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><a href="http://www.businessinsider.com/if-your-product-isnt-cool-to-begin-with-a-social-media-agency-will-do-squat-2011-4" style="color: #1d637d; text-decoration: none;">If Your Product Isn't "Cool" To Begin With, A Social Media Agency...</a></li>
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</tbody></table>I read Peter Shankman's "<a href="http://www.businessinsider.com/why-i-will-never-ever-hire-a-social-media-expert-2011-5" style="color: #1d637d; text-decoration: none;" title="Whi I Will Never, Ever Hire a Social Media Expert">Why I Will Never, Ever Hire a Social Media Expert</a>" earlier this week, and it struck me as pretty silly, but the more I've been thinking about it through the week, the more I realize that it is good for a nice, cathartic snark. (Because I mean, seriously. How tired are we of self-proclaimed social media experts? But it's actually pretty seriously misguided about what the job really is.<br />
<div style="font-family: arial, helvetica, sans-serif !important; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 1em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"></div><div style="font-family: arial, helvetica, sans-serif !important; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 1em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="Delta Twitter">Lord knows I love a good cathartic rant, and there are some zinger lines in there ("Will you please shut up before you make me vomit on your shoes?"), but the arguments are myopic.</div><div style="font-family: arial, helvetica, sans-serif !important; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 1em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="Delta Twitter">Shankman's got two main arguments: First, "Social media is just another facet of marketing and customer service." The second argument is a bit more esoteric, but basically he implies that you can do it yourself and don't need an expert. Or your trusted marketing buddy can do it. Shankman goes on to state all the obvious hallmarks of good social media: relevance, brevity, customer insight and good writing. All true. But all just part of the picture.</div><div style="font-family: arial, helvetica, sans-serif !important; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 1em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="Delta Twitter">Let's delve into each one.</div><div style="font-family: arial, helvetica, sans-serif !important; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 1em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="Delta Twitter">Now, I am a marketer. And we offer social media services. But even I know social media is about much, much more than marketing and customer service. The obvious third example is PR. And yes, this is different from marketing. Things are blurring, but marketing is still about talking to a large(ish) group of people, whose individual characteristics are more or less unknown. PR is about talking to known, influential individuals. They are different arts, practiced in different ways.</div><div style="font-family: arial, helvetica, sans-serif !important; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 1em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="Delta Twitter">Let's just go look at any large company's Twitter account. Let's pick <a href="http://www.google.com/search?sourceid=chrome&ie=UTF-8&q=twitter+delta" style="color: #1d637d; text-decoration: none;" title="Google Delta">Delta</a>. Right off the bat, you will see there are two accounts for Delta - a marketing account and a customer service account. They do different things, differently. So yes, social media touches marketing and customer service. Let's pick another one. Let's try a hotel. Let's go with <a href="http://twitter.com/#!/marriottintl" style="color: #1d637d; text-decoration: none;" title="Marriott Twitter">Marriott</a>. Right now, a quick glance at the Marriott account shows that they are dealing with marketing, reservations, customer service and billings issues. They also have separate accounts dealing with the activities at an individual hotel or resort. Things are now more complex. Let's pick a really tough one: Samsung.* Go ahead. Google "<a href="http://www.google.com/search?sourceid=chrome&ie=UTF-8&q=samsung+twitter" style="color: #1d637d; text-decoration: none;" title="Google Samsung">Samsung Twitter</a>." Here you see a massive array of twitter accounts. Maybe too many, but right away you see that things are infinitely more complex. Reviews of different products. Customer support. Tech support. Warranties. PR. Marketing.</div><div style="font-family: arial, helvetica, sans-serif !important; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 1em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="Delta Twitter">So. Now. Here we get to truth one. Social media is not just about marketing and customer service. It's not just another facet of marketing and customer service. Every conceivable part of your company has social media implications. Manufacturing. Supply chain. Tech support. PR. Warranties. Advertising. Promotions. PR. Shareholder relations**. HR.</div><div style="font-family: arial, helvetica, sans-serif !important; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 1em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="Delta Twitter">The most obvious example is the most frequent stumbling block with social media: the out-of-nowhere-PR-disaster. <a href="http://www.ereleases.com/prfuel/a-challenging-time-for-jetblue/" style="color: #1d637d; text-decoration: none;">The Jet Blue debacle</a>. The <a href="http://blogs.wsj.com/digits/2009/04/13/blogs-and-twitter-coin-amazonfail/" style="color: #1d637d; text-decoration: none;">Amazonfail</a>. That one happened over a weekend while everyone was off. In just 48 hours. This is social media lightning in a bottle. To avoid these, a company must monitor social media 24 hours a day - a business process neither marketing departments nor customer service departments are traditionally organized to do. They must have lightning fast response times, and a direct line to the CEO: ditto. And you must build these processes into your company. THAT is social media too, and it is totally different from marketing and customer service.</div><div style="font-family: arial, helvetica, sans-serif !important; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 1em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="Delta Twitter">Where you put it in the org chart, of course, is up to you. And maybe you arbitrarily put it in with the marketing. That would be semi-logical. You might also put it with customer service. Ditto. Both of those places, however, are going to cause complications if, say, Gizmodo is hounding you for the latest Intel about your new device. Did you just put that in marketing? Does your PR firm mind? I'll bet they do, and I'll bet your head of PR minds very much as well. Never mind the actual marketing manager for that new Tablet, or the actual PRODUCT manager. Or HR, who is busy trying to use the account to recruit talent.</div><div style="font-family: arial, helvetica, sans-serif !important; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 1em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="Delta Twitter">And here we get to the second argument: you can do it yourself, more or less. Yes, you can, at a small organization. Our company is now 100+ and I can still handle most of it (though I do have 2 people helping part time)***. But you know what? You absolutely cannot handle it yourself if you are 500,000 workers with 5 major divisions, pushing out over 10,000 SKUs into 4 industries across 50 countries every year, managed by some 4,000 marketing managers on 6 continents, with PR, customer service, marketing, tech support, crisis management, blogger outreach, community support, security, payment and developer relations needs in each of those 50 countries, needing to be monitored 24 hours a day. Can you do that yourself? What do you call all of those people who DO do that work? They are social media experts. You can title them what you want, but that's what they are. If you hired anything less than an expert, you are not one yourself. Also, where do you house them? Are they in your organization? Your ad agency? In one country? In 3 or 4? In every market? How many languages? And one tiny little screw-up and you have some irate blogger with 10,000 followers bitching and moaning saying, "how hard can it be? Don't they get it?"</div><div style="font-family: arial, helvetica, sans-serif !important; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 1em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="Delta Twitter">So, who figures all of this out for you? You're the CEO of a giant multinational corporation. You're smart and you're busy. Hopefully you've realized this stuff matters, but you can hardly do it yourself. You want to delegate the whole setup to an underling to figure out these questions. Who is she? Boom. A Social Media Expert. I mean, I guess you could just hand it to Bob, over there in the marketing department. That might work.</div><div style="font-family: arial, helvetica, sans-serif !important; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 1em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="Delta Twitter">Now, I don't know where Mr. Shankman works. I assume he's a small businessman like myself, and, like me, he could probably handle it himself. But you know what? If I were magically promoted to the CEO of a major company, I would totally freakin' hire a Social Media Expert. Immediately. And if I didn't, I shouldn't be CEO.</div><div style="font-family: arial, helvetica, sans-serif !important; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 1em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="Delta Twitter">Not every Social Media Expert is out there going from small business to small business, huckstering people who don't know better. Some are out there actually figuring out some really complicated shit for massive corporations who need to radically transform their ways to deal with a new world of constant two-way communication, and are smart enough to realize it.</div><div style="font-family: arial, helvetica, sans-serif !important; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 1em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="Delta Twitter">* Full disclosure, we handle a small part of their social media. but so do lots of other people. Read on.</div><div style="font-family: arial, helvetica, sans-serif !important; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 1em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="Delta Twitter">** Oh god. Just THINK of that one. Any shareholder would love it, but imagine the challenges of identifying whether a Twitterer is also a shareholder, and then DMing them the relevant info. Any company that pulls that off, I will salute you, and I guarantee you're not gonna pull it off in your marketing or customer service dept.</div><div style="font-family: arial, helvetica, sans-serif !important; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 1em; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="Delta Twitter">*** And this is without actually having warranties, and only a handful of customers and a limited number of journalists for us to engage with.</div></div></div></div><br />
<br />
Read more: <a href="http://www.businessinsider.com/why-some-social-media-experts-are-good-2011-5#ixzz1Nzywqk7b" style="color: #003399; text-decoration: none;">http://www.businessinsider.com/why-some-social-media-experts-are-good-2011-5#ixzz1Nzywqk7b</a></div>Anonymoushttp://www.blogger.com/profile/17122849630227335276noreply@blogger.com0tag:blogger.com,1999:blog-532636638171816025.post-14090339302824445822011-05-31T20:32:00.000-07:002011-05-31T20:32:56.982-07:00Twitter to have systemwide integration in iOS 5?<a href="http://www.tuaw.com/2011/05/31/twitter-to-have-systemwide-integration-in-ios-5/?utm_source=twitterfeed&utm_medium=twitter">Twitter to have systemwide integration in iOS 5?</a>Anonymoushttp://www.blogger.com/profile/17122849630227335276noreply@blogger.com0tag:blogger.com,1999:blog-532636638171816025.post-6173652998921072102011-05-31T17:44:00.001-07:002011-05-31T17:44:41.913-07:00Media Logic Offers Free Social Marketing Webinar for Retailers: Why Are You Still Using Safelists?<a href="http://mitch92021sblogs-mitch92021.blogspot.com/2011/05/why-are-you-still-using-safelists.html?spref=bl">Media Logic Offers Free Social Marketing Webinar for Retailers: Why Are You Still Using Safelists?</a>: "I want to let you in a secret that safelist owners don't want you to know: List builders are much more effective and pay out much bigger c..."Anonymoushttp://www.blogger.com/profile/17122849630227335276noreply@blogger.com0tag:blogger.com,1999:blog-532636638171816025.post-20386881901048754772011-05-31T17:44:00.000-07:002011-05-31T17:44:10.091-07:00Why Are You Still Using Safelists?<div dir="ltr" style="text-align: left;" trbidi="on"><span class="Apple-style-span" style="font-family: Arial; font-size: 14px;">I want to let you in a secret that safelist owners don't want you to know:<br />
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<h2 style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: black; display: block; float: left; font-family: 'Trebuchet MS', Arial, Tahoma, sans-serif; font-size: 26px; font-weight: bold; letter-spacing: -1.5px; line-height: 30px; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 10px; padding-left: 0px; padding-right: 0px; padding-top: 0px; width: 565px;">10 ways to measure social media for business</h2><iframe allowtransparency="true" frameborder="0" scrolling="no" src="http://www.facebook.com/plugins/like.php?href=http://www.socialmedia.biz/2010/12/15/10-ways-to-measure-social-media-for-business/&show_faces=false&width=450&height=35" style="border-bottom-style: none; border-color: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; height: 35px; overflow-x: hidden; overflow-y: hidden; width: 450px;"></iframe><div class="entry" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: normal; line-height: 1.3em; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-size: 14px; font-weight: normal; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><img alt="tape measure" class="alignnone size-full wp-image-16882" height="375" src="http://www.socialmedia.biz/wp-content/uploads/2010/12/tape.jpg" style="border-bottom-color: rgb(68, 68, 68); border-bottom-style: solid; border-bottom-width: 1px; border-color: initial; border-left-color: rgb(68, 68, 68); border-left-style: solid; border-left-width: 1px; border-right-color: rgb(68, 68, 68); border-right-style: solid; border-right-width: 1px; border-style: initial; border-top-color: rgb(68, 68, 68); border-top-style: solid; border-top-width: 1px; float: none; font-weight: normal; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="tape measure" width="500" /></div><div class="spacing6" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: black; font-family: 'Trebuchet MS', Verdana, sans-serif; font-weight: normal; line-height: 21px; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 6px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"> </div><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-size: 14px; font-weight: normal; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><em>See our accompanying article on Socialbrite.org: <a href="http://www.socialbrite.org/2010/12/15/how-to-measure-your-nonprofits-social-media-success/" style="color: #3665bc; text-decoration: underline;">How to measure your nonprofit's social media success</a>.</em></div><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-size: 14px; font-weight: normal; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><a href="http://www.socialmedia.biz/jd-lasica/" style="color: #3665bc; text-decoration: underline;"></a><a href="http://www.socialmedia.biz/author/jd-lasica/" style="color: #3665bc; text-decoration: underline;"><img alt="JD Lasica" class="sig nob" height="128" src="http://www.socialmedia.biz/wp-content/uploads/userphoto/jd-lasica.gif" style="border-bottom-style: none !important; border-bottom-width: 0px !important; border-color: initial !important; border-color: initial !important; border-color: initial !important; border-color: initial !important; border-color: initial; border-color: initial; border-left-style: none !important; border-left-width: 0px !important; border-right-style: none !important; border-right-width: 0px !important; border-style: initial; border-top-style: none !important; border-top-width: 0px !important; border-width: initial !important; border-width: initial !important; border-width: initial !important; border-width: initial; float: left; font-weight: normal; height: auto; list-style-type: none; margin-bottom: 5px; margin-left: 0px; margin-right: 10px; margin-top: 2px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 5px; width: 70px;" width="70" /></a><span class="dropcap" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3665bc; float: left; font-family: 'Warnock Pro', 'Goudy Old Style', Palatino, 'Book Antiqua', Cambria, Georgia, serif; font-size: 48px; font-style: normal; font-variant: normal; font-weight: normal; line-height: 40px; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 3px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">I</span>s your business a social business? Companies that are making good use of social media should take the next step and measure the progress of their social media programs and campaigns. How do you know if you're succeeding if you don't have the numbers?</div><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-size: 14px; font-weight: normal; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Today we'll look at 10 ways that metrics can offer visibility into your business's performance. You won't want to chart all of these, but tracking a few well-chosen metrics -- and incorporating the learnings into your business processes -- can contribute to the bottom line.</div><h5 style="color: #3665bc; font-family: 'Trebuchet MS', Arial, Tahoma, sans-serif; font-size: 18px; font-weight: bold; line-height: 21px; margin-bottom: 12px !important; margin-left: 0px !important; margin-right: 0px !important; margin-top: 16px !important; padding-bottom: 0px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important;">Customer engagement</h5><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-size: 14px; font-weight: normal; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="dropcap" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3665bc; float: left; font-family: 'Warnock Pro', 'Goudy Old Style', Palatino, 'Book Antiqua', Cambria, Georgia, serif; font-size: 48px; font-style: normal; font-variant: normal; font-weight: normal; line-height: 40px; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 3px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">1</span>Engagement can take place offline and online, on your site, on your social networks and in real-world face-to-face events. By letting customers participate in conversations about your brand, you can improve your business, your products and your levels of service. Ultimately, customer engagement is key to improving satisfaction and loyalty rates and revenue.</div><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-size: 14px; font-weight: normal; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Metrics to track could include:</div><ul style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; clear: both; font-weight: normal; list-style-image: initial !important; list-style-position: inside; list-style-type: disc !important; margin-bottom: 0px; margin-left: 20px; margin-right: 0px; margin-top: 6px; padding-bottom: 0px; padding-left: 0.1em; padding-right: 0px; padding-top: 0px;"><li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: normal; list-style-image: initial !important; list-style-position: inside; list-style-type: disc !important; margin-bottom: 0px; margin-left: 20px; margin-right: 0px; margin-top: 6px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Number of followers on <a href="http://twitter.com/" style="color: #3665bc; text-decoration: underline;">Twitter</a>, <a href="http://facebook.com/" style="color: #3665bc; text-decoration: underline;">Facebook</a>, et al.</li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: normal; list-style-image: initial !important; list-style-position: inside; list-style-type: disc !important; margin-bottom: 0px; margin-left: 20px; margin-right: 0px; margin-top: 6px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Number of retweets on Twitter</li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: normal; list-style-image: initial !important; list-style-position: inside; list-style-type: disc !important; margin-bottom: 0px; margin-left: 20px; margin-right: 0px; margin-top: 6px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Number of comments per blog post</li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: normal; list-style-image: initial !important; list-style-position: inside; list-style-type: disc !important; margin-bottom: 0px; margin-left: 20px; margin-right: 0px; margin-top: 6px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Number of external widgets embedded</li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: normal; list-style-image: initial !important; list-style-position: inside; list-style-type: disc !important; margin-bottom: 0px; margin-left: 20px; margin-right: 0px; margin-top: 6px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Invaluable assets as redistributors of content</li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: normal; list-style-image: initial !important; list-style-position: inside; list-style-type: disc !important; margin-bottom: 0px; margin-left: 20px; margin-right: 0px; margin-top: 6px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Customer reviews and ratings</li>
</ul><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-size: 14px; font-weight: normal; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Note: Such customer interaction can be invaluable in fostering a culture of community and in guiding product development. In addition, endorsements can be used as testimonials in marketing materials (with permission).</div><h5 style="color: #3665bc; font-family: 'Trebuchet MS', Arial, Tahoma, sans-serif; font-size: 18px; font-weight: bold; line-height: 21px; margin-bottom: 12px !important; margin-left: 0px !important; margin-right: 0px !important; margin-top: 16px !important; padding-bottom: 0px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important;">Sales & profits</h5><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-size: 14px; font-weight: normal; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="dropcap" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3665bc; float: left; font-family: 'Warnock Pro', 'Goudy Old Style', Palatino, 'Book Antiqua', Cambria, Georgia, serif; font-size: 48px; font-style: normal; font-variant: normal; font-weight: normal; line-height: 40px; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 3px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">2</span>In the end, you business's social media efforts need to not just generate customer goodwill -- it should contribute to your company's bottom line.</div><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-size: 14px; font-weight: normal; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Metrics to keep an eye on include:</div><ul style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; clear: both; font-weight: normal; list-style-image: initial !important; list-style-position: inside; list-style-type: disc !important; margin-bottom: 0px; margin-left: 20px; margin-right: 0px; margin-top: 6px; padding-bottom: 0px; padding-left: 0.1em; padding-right: 0px; padding-top: 0px;"><li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: normal; list-style-image: initial !important; list-style-position: inside; list-style-type: disc !important; margin-bottom: 0px; margin-left: 20px; margin-right: 0px; margin-top: 6px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Track sales from Google referrals</li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: normal; list-style-image: initial !important; list-style-position: inside; list-style-type: disc !important; margin-bottom: 0px; margin-left: 20px; margin-right: 0px; margin-top: 6px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Sales from paid search</li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: normal; list-style-image: initial !important; list-style-position: inside; list-style-type: disc !important; margin-bottom: 0px; margin-left: 20px; margin-right: 0px; margin-top: 6px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Sales as a result of social network mentions</li>
</ul><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-size: 14px; font-weight: normal; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Dell said it <a href="http://bits.blogs.nytimes.com/2009/06/12/dell-has-earned-3-million-from-twitter/" style="color: #3665bc; text-decoration: underline;">made $3 million</a> selling products to its Twitter followers on the strength of coupons and discounts that other Twitterers gladly passed along virally as tipsters. And Blendtec’s <a href="http://www.willitblend.com/" style="color: #3665bc; text-decoration: underline;">Will It Blend?</a> campaign on YouTube helped to drive a 500 percent increase in sales. Just don’t expect the needle to move right away.</div><h5 style="color: #3665bc; font-family: 'Trebuchet MS', Arial, Tahoma, sans-serif; font-size: 18px; font-weight: bold; line-height: 21px; margin-bottom: 12px !important; margin-left: 0px !important; margin-right: 0px !important; margin-top: 16px !important; padding-bottom: 0px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important;">Search marketing & rankings</h5><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-size: 14px; font-weight: normal; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="dropcap" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3665bc; float: left; font-family: 'Warnock Pro', 'Goudy Old Style', Palatino, 'Book Antiqua', Cambria, Georgia, serif; font-size: 48px; font-style: normal; font-variant: normal; font-weight: normal; line-height: 40px; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 3px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">3</span>The importance of <a href="http://www.socialbrite.org/sharing-center/glossary/#seo" style="color: #3665bc; text-decoration: underline;">search engine optimization</a> to your brand cannot be overstated: SEO & social media efforts should significantly increase your site’s visibility & performance in search results. It should also help you rank prominently for targeted items and increase your long-tail traffic.</div><ul style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; clear: both; font-weight: normal; list-style-image: initial !important; list-style-position: inside; list-style-type: disc !important; margin-bottom: 0px; margin-left: 20px; margin-right: 0px; margin-top: 6px; padding-bottom: 0px; padding-left: 0.1em; padding-right: 0px; padding-top: 0px;"><li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: normal; list-style-image: initial !important; list-style-position: inside; list-style-type: disc !important; margin-bottom: 0px; margin-left: 20px; margin-right: 0px; margin-top: 6px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Identify and incorporate targeted keywords on major landing pages on your site.</li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: normal; list-style-image: initial !important; list-style-position: inside; list-style-type: disc !important; margin-bottom: 0px; margin-left: 20px; margin-right: 0px; margin-top: 6px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Strategically use keywords on social networks as well, such as Facebook.</li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: normal; list-style-image: initial !important; list-style-position: inside; list-style-type: disc !important; margin-bottom: 0px; margin-left: 20px; margin-right: 0px; margin-top: 6px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">You can use links from Twitter or YouTube to claim valuable search rankings on your brand search terms.</li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: normal; list-style-image: initial !important; list-style-position: inside; list-style-type: disc !important; margin-bottom: 0px; margin-left: 20px; margin-right: 0px; margin-top: 6px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Tweets that rank for targeted keyword can lead to traffic from keywords that the site does not rank for.</li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: normal; list-style-image: initial !important; list-style-position: inside; list-style-type: disc !important; margin-bottom: 0px; margin-left: 20px; margin-right: 0px; margin-top: 6px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Whenever someone shares content from your site on a social site, you get a link back and a submission history.</li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: normal; list-style-image: initial !important; list-style-position: inside; list-style-type: disc !important; margin-bottom: 0px; margin-left: 20px; margin-right: 0px; margin-top: 6px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Try to convert one-time visitors from <a href="http://www.digg.com/" style="color: #3665bc; text-decoration: underline;">Digg</a>, <a class="broken_link" href="http://www.stumbleuponc.om/" style="color: #3665bc; text-decoration: underline;">StumbleUpon</a> and other social news sites into long-term members of your community.</li>
</ul><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-size: 14px; font-weight: normal; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span id="more-16881" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: normal; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"></span></div><h5 style="color: #3665bc; font-family: 'Trebuchet MS', Arial, Tahoma, sans-serif; font-size: 18px; font-weight: bold; line-height: 21px; margin-bottom: 12px !important; margin-left: 0px !important; margin-right: 0px !important; margin-top: 16px !important; padding-bottom: 0px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important;">Traffic & conversation reach</h5><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-size: 14px; font-weight: normal; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="dropcap" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3665bc; float: left; font-family: 'Warnock Pro', 'Goudy Old Style', Palatino, 'Book Antiqua', Cambria, Georgia, serif; font-size: 48px; font-style: normal; font-variant: normal; font-weight: normal; line-height: 40px; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 3px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">4</span>Your business can produce the most gorgeous, well-manicured press releases in the world. But unless you get customers talking about your product or service and generating traffic to your website, microsite or social networks, you're missing the boat.</div><ul style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; clear: both; font-weight: normal; list-style-image: initial !important; list-style-position: inside; list-style-type: disc !important; margin-bottom: 0px; margin-left: 20px; margin-right: 0px; margin-top: 6px; padding-bottom: 0px; padding-left: 0.1em; padding-right: 0px; padding-top: 0px;"><li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: normal; list-style-image: initial !important; list-style-position: inside; list-style-type: disc !important; margin-bottom: 0px; margin-left: 20px; margin-right: 0px; margin-top: 6px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Raw traffic is important, but you'll want to measure traffic from segmented audiences that you're targeting.</li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: normal; list-style-image: initial !important; list-style-position: inside; list-style-type: disc !important; margin-bottom: 0px; margin-left: 20px; margin-right: 0px; margin-top: 6px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Chart the number of visitors to your social networks.</li>
</ul><h5 style="color: #3665bc; font-family: 'Trebuchet MS', Arial, Tahoma, sans-serif; font-size: 18px; font-weight: bold; line-height: 21px; margin-bottom: 12px !important; margin-left: 0px !important; margin-right: 0px !important; margin-top: 16px !important; padding-bottom: 0px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important;">Brand sentiment</h5><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-size: 14px; font-weight: normal; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="dropcap" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3665bc; float: left; font-family: 'Warnock Pro', 'Goudy Old Style', Palatino, 'Book Antiqua', Cambria, Georgia, serif; font-size: 48px; font-style: normal; font-variant: normal; font-weight: normal; line-height: 40px; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 3px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">5</span>The nature and purpose of public relations and external communications is changing from an industrial-era paradigm to one of facilitation and curation. Go with it -- help create evangelists for your products or services among your most ardent fans. Word of mouth and the viral nature of sites like Twitter, Facebook and Digg can help shift your company’s key brand metrics.</div><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-size: 14px; font-weight: normal; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">You'll need a more sophisticated set of metrics tools to gauge the following:</div><ul style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; clear: both; font-weight: normal; list-style-image: initial !important; list-style-position: inside; list-style-type: disc !important; margin-bottom: 0px; margin-left: 20px; margin-right: 0px; margin-top: 6px; padding-bottom: 0px; padding-left: 0.1em; padding-right: 0px; padding-top: 0px;"><li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: normal; list-style-image: initial !important; list-style-position: inside; list-style-type: disc !important; margin-bottom: 0px; margin-left: 20px; margin-right: 0px; margin-top: 6px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Brand awareness, brand favorability, brand recall, propensity to buy, etc. (TV ads are measured in this way.)</li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: normal; list-style-image: initial !important; list-style-position: inside; list-style-type: disc !important; margin-bottom: 0px; margin-left: 20px; margin-right: 0px; margin-top: 6px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Positive brand associations via social media efforts can help drive clicks on paid search ads. Use a social media service to <a href="http://www.web-strategist.com/blog/2006/11/25/companies-that-measure-social-media-influence-brand/" style="color: #3665bc; text-decoration: underline;">measure brand sentiment</a>.</li>
</ul><h5 style="color: #3665bc; font-family: 'Trebuchet MS', Arial, Tahoma, sans-serif; font-size: 18px; font-weight: bold; line-height: 21px; margin-bottom: 12px !important; margin-left: 0px !important; margin-right: 0px !important; margin-top: 16px !important; padding-bottom: 0px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important;">Public outreach</h5><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-size: 14px; font-weight: normal; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="dropcap" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3665bc; float: left; font-family: 'Warnock Pro', 'Goudy Old Style', Palatino, 'Book Antiqua', Cambria, Georgia, serif; font-size: 48px; font-style: normal; font-variant: normal; font-weight: normal; line-height: 40px; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 3px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">6</span>The worlds of public relations, customer service and marketing are merging. Social media enables customers to interact with all channels within a company.</div><ul style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; clear: both; font-weight: normal; list-style-image: initial !important; list-style-position: inside; list-style-type: disc !important; margin-bottom: 0px; margin-left: 20px; margin-right: 0px; margin-top: 6px; padding-bottom: 0px; padding-left: 0.1em; padding-right: 0px; padding-top: 0px;"><li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: normal; list-style-image: initial !important; list-style-position: inside; list-style-type: disc !important; margin-bottom: 0px; margin-left: 20px; margin-right: 0px; margin-top: 6px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Traditional metrics, such as column inches in newspapers and magazines, are becoming less relevant over time. Outreach to blogosphere & Twitterverse is becoming as important as outreach to media organizations. Consider creating a social media newsroom that offers bloggers and news organizations a rich set of multimedia, bulleted takeaways and quotes from key participants. Then track the number of mentions on social sites by using the <a href="http://bit.ly/" style="color: #3665bc; text-decoration: underline;">bit.ly</a> url shortener.</li>
</ul><h5 style="color: #3665bc; font-family: 'Trebuchet MS', Arial, Tahoma, sans-serif; font-size: 18px; font-weight: bold; line-height: 21px; margin-bottom: 12px !important; margin-left: 0px !important; margin-right: 0px !important; margin-top: 16px !important; padding-bottom: 0px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important;">Lead generation</h5><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-size: 14px; font-weight: normal; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="dropcap" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3665bc; float: left; font-family: 'Warnock Pro', 'Goudy Old Style', Palatino, 'Book Antiqua', Cambria, Georgia, serif; font-size: 48px; font-style: normal; font-variant: normal; font-weight: normal; line-height: 40px; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 3px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">7</span>Social media is becoming a funnel for lead generation. A number of tools now let you track business prospects through sophisticated filtering mechanisms.</div><ul style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; clear: both; font-weight: normal; list-style-image: initial !important; list-style-position: inside; list-style-type: disc !important; margin-bottom: 0px; margin-left: 20px; margin-right: 0px; margin-top: 6px; padding-bottom: 0px; padding-left: 0.1em; padding-right: 0px; padding-top: 0px;"><li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: normal; list-style-image: initial !important; list-style-position: inside; list-style-type: disc !important; margin-bottom: 0px; margin-left: 20px; margin-right: 0px; margin-top: 6px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Use LinkedIn to connect with potential business partners and clients, and chart the rate of invitations accepted and follow-up communications acted upon. See which kinds of messaging are resonating.</li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: normal; list-style-image: initial !important; list-style-position: inside; list-style-type: disc !important; margin-bottom: 0px; margin-left: 20px; margin-right: 0px; margin-top: 6px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Here’s an opportunity for your internal teams to work together to optimize your site for keywords and key phrases. It's always better when potential customers come to you.</li>
</ul><h5 style="color: #3665bc; font-family: 'Trebuchet MS', Arial, Tahoma, sans-serif; font-size: 18px; font-weight: bold; line-height: 21px; margin-bottom: 12px !important; margin-left: 0px !important; margin-right: 0px !important; margin-top: 16px !important; padding-bottom: 0px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important;">Customer retention</h5><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-size: 14px; font-weight: normal; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="dropcap" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3665bc; float: left; font-family: 'Warnock Pro', 'Goudy Old Style', Palatino, 'Book Antiqua', Cambria, Georgia, serif; font-size: 48px; font-style: normal; font-variant: normal; font-weight: normal; line-height: 40px; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 3px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">8</span>We're moving into an age of optimization and retention. Watch your retention rates as you start participating in social media. Over time, if your team uses social media intelligently, they should rise.</div><ul style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; clear: both; font-weight: normal; list-style-image: initial !important; list-style-position: inside; list-style-type: disc !important; margin-bottom: 0px; margin-left: 20px; margin-right: 0px; margin-top: 6px; padding-bottom: 0px; padding-left: 0.1em; padding-right: 0px; padding-top: 0px;"><li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: normal; list-style-image: initial !important; list-style-position: inside; list-style-type: disc !important; margin-bottom: 0px; margin-left: 20px; margin-right: 0px; margin-top: 6px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Zappos, which uses Twitter, MySpace, Facebook and YouTube for its social media efforts, has <a href="http://en.wikipedia.org/wiki/Zappos.com" style="color: #3665bc; text-decoration: underline;">exceeded $1 billion in sales</a>. Some 75 percent of its orders are repeat customers. Make sure you monitor your repeat customers and shower them with love.</li>
</ul><h5 style="color: #3665bc; font-family: 'Trebuchet MS', Arial, Tahoma, sans-serif; font-size: 18px; font-weight: bold; line-height: 21px; margin-bottom: 12px !important; margin-left: 0px !important; margin-right: 0px !important; margin-top: 16px !important; padding-bottom: 0px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important;">Cost savings</h5><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-size: 14px; font-weight: normal; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="dropcap" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3665bc; float: left; font-family: 'Warnock Pro', 'Goudy Old Style', Palatino, 'Book Antiqua', Cambria, Georgia, serif; font-size: 48px; font-style: normal; font-variant: normal; font-weight: normal; line-height: 40px; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 3px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">9</span>In this age of cost-cutting, companies are looking to apply savings wherever they can. <a href="http://www.scribd.com/doc/43743509/Guinan-Cisco-1" style="color: #3665bc; text-decoration: underline;">Cisco saved $250,000</a> by using social media rather than traditional PR and marketing to roll out its Data Center project.</div><ul style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; clear: both; font-weight: normal; list-style-image: initial !important; list-style-position: inside; list-style-type: disc !important; margin-bottom: 0px; margin-left: 20px; margin-right: 0px; margin-top: 6px; padding-bottom: 0px; padding-left: 0.1em; padding-right: 0px; padding-top: 0px;"><li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: normal; list-style-image: initial !important; list-style-position: inside; list-style-type: disc !important; margin-bottom: 0px; margin-left: 20px; margin-right: 0px; margin-top: 6px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Crowdsourcing has become an increasingly popular way for businesses to leverage customers and outside parties for savings. Consider how cost reductions can be applied in a way that benefits the bottom line while not infringing on worker rights or jeopardizing health and environmental standards. Then measure how each initiative contributes to cost containment.</li>
</ul><h5 style="color: #3665bc; font-family: 'Trebuchet MS', Arial, Tahoma, sans-serif; font-size: 18px; font-weight: bold; line-height: 21px; margin-bottom: 12px !important; margin-left: 0px !important; margin-right: 0px !important; margin-top: 16px !important; padding-bottom: 0px !important; padding-left: 0px !important; padding-right: 0px !important; padding-top: 0px !important;">Employee recruitment</h5><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-size: 14px; font-weight: normal; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="dropcap" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3665bc; float: left; font-family: 'Warnock Pro', 'Goudy Old Style', Palatino, 'Book Antiqua', Cambria, Georgia, serif; font-size: 48px; font-style: normal; font-variant: normal; font-weight: normal; line-height: 40px; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 3px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">10</span>The brightest young minds coming into the workplace today live, breathe and understand social media. Show them that you're a genuine social business and not just another company hunkering down in the wake of the social media revolution.</div><ul style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; clear: both; font-weight: normal; list-style-image: initial !important; list-style-position: inside; list-style-type: disc !important; margin-bottom: 0px; margin-left: 20px; margin-right: 0px; margin-top: 6px; padding-bottom: 0px; padding-left: 0.1em; padding-right: 0px; padding-top: 0px;"><li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: normal; list-style-image: initial !important; list-style-position: inside; list-style-type: disc !important; margin-bottom: 0px; margin-left: 20px; margin-right: 0px; margin-top: 6px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Measure incoming employees’ sentiment about your company. What are they saying? What attracted them?</li>
<li style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: normal; list-style-image: initial !important; list-style-position: inside; list-style-type: disc !important; margin-bottom: 0px; margin-left: 20px; margin-right: 0px; margin-top: 6px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Measure exiting employees’ sentiment. Assign someone from human relations, with no stake in the matter, to conduct exit interviews. Assess their feedback -- and take it to heart.</li>
</ul><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-size: 14px; font-weight: normal; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">These are 10 ideas, but it's not a complete list. List your ideas in the comments below.</div><div class="spacing6" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: black; font-family: 'Trebuchet MS', Verdana, sans-serif; font-weight: normal; line-height: 21px; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 6px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"> </div><div class="agate" style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #222222; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-size: 10px; font-weight: normal; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px; text-align: left; text-decoration: none;">IMAGE AT TOP BY blmurch ON FLICKR (CC-BY)</div><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-size: 14px; font-weight: normal; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="signer" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-color: rgb(170, 17, 0); border-top-style: solid; border-top-width: 1px; float: left; font-weight: normal; list-style-type: none; margin-bottom: 4px; margin-left: 0px; margin-right: 0px; margin-top: 14px; padding-bottom: 6px; padding-left: 0px; padding-right: 0px; padding-top: 4px; width: 565px;"></span></div></div></div>Anonymoushttp://www.blogger.com/profile/17122849630227335276noreply@blogger.com0tag:blogger.com,1999:blog-532636638171816025.post-18323472558842127352011-05-16T21:00:00.001-07:002011-05-16T21:00:49.899-07:00'Filter Bubble': The consequences of being isolated in a Web of one<div dir="ltr" style="text-align: left;" trbidi="on"><span class="Apple-style-span" style="color: #111111; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-size: 14px; line-height: 22px;"></span><br />
<h2 style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: black; display: block; float: left; font-family: 'Trebuchet MS', Arial, Tahoma, sans-serif; font-size: 26px; font-weight: bold; letter-spacing: -1.5px; line-height: 30px; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 10px; padding-left: 0px; padding-right: 0px; padding-top: 0px; width: 565px;"><br class="Apple-interchange-newline" />'Filter Bubble': The consequences of being isolated in a Web of one</h2><iframe allowtransparency="true" frameborder="0" scrolling="no" src="http://www.facebook.com/plugins/like.php?href=http://www.socialmedia.biz/2011/05/16/filter-bubble-the-consequences-of-being-isolated-in-a-web-of-one/&show_faces=false&width=450&height=35" style="border-bottom-style: none; border-color: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; height: 35px; overflow-x: hidden; overflow-y: hidden; width: 450px;"></iframe><div class="entry" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: normal; line-height: 1.3em; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-size: 14px; font-weight: normal; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><object height="301" width="529"><embed type="application/x-shockwave-flash" width="529" height="301" src="http://www.youtube.com/v/B8ofWFx525s?fs=1&hl=en_US" allowfullscreen="true" allowscriptaccess="always"></object></div><div class="spacing6" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: black; font-family: 'Trebuchet MS', Verdana, sans-serif; font-weight: normal; line-height: 21px; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 6px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"></div><h4 style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #555555; font-family: 'Trebuchet MS', Arial, Tahoma, sans-serif; font-size: 20px; font-weight: bold; letter-spacing: -1px; line-height: 24px; list-style-type: none; margin-bottom: 9px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Eli Pariser's new book shows what you don't know can hurt you</h4><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-size: 14px; font-weight: normal; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><a href="http://www.socialmedia.biz/author/jd-lasica/" style="color: #3665bc; text-decoration: underline;" target="_blank"></a><a href="http://www.socialmedia.biz/author/jd-lasica/" style="color: #3665bc; text-decoration: underline;"><img alt="JD Lasica" class="sig nob" height="128" src="http://www.socialmedia.biz/wp-content/uploads/userphoto/jd-lasica.gif" style="border-bottom-style: none !important; border-bottom-width: 0px !important; border-color: initial !important; border-color: initial !important; border-color: initial !important; border-color: initial !important; border-color: initial; border-color: initial; border-left-style: none !important; border-left-width: 0px !important; border-right-style: none !important; border-right-width: 0px !important; border-style: initial; border-top-style: none !important; border-top-width: 0px !important; border-width: initial !important; border-width: initial !important; border-width: initial !important; border-width: initial; float: left; font-weight: normal; height: auto; list-style-type: none; margin-bottom: 5px; margin-left: 0px; margin-right: 10px; margin-top: 2px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 5px; width: 70px;" width="70" /></a><span class="dropcap" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3665bc; float: left; font-family: 'Warnock Pro', 'Goudy Old Style', Palatino, 'Book Antiqua', Cambria, Georgia, serif; font-size: 48px; font-style: normal; font-variant: normal; font-weight: normal; line-height: 40px; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 3px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">A</span>t the Personal Democracy Forum last year, Eli Pariser, former executive director of <a href="http://www.moveon.org/" style="color: #3665bc; text-decoration: underline;" target="_blank">MoveOn.org</a> and its current board president, gave one of the most memorable talks during the conference by <a href="http://www.socialmedia.biz/2010/06/07/highlights-of-personal-democracy-forum-2010/" style="color: #3665bc; text-decoration: underline;">raising a warning</a> that almost no one else has done.</div><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-size: 14px; font-weight: normal; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Eli's book, "The Filter Bubble: What the Internet Is Hiding From You," is being released today. Buy the book on <a href="http://amzn.to/fbubsiteamzn" style="color: #3665bc; text-decoration: underline;" target="_blank">Amazon.com</a>, <a href="http://bitly.com/fbubsitebn" style="color: #3665bc; text-decoration: underline;" target="_blank">Barnes & Noble</a> or<a href="http://bitly.com/fbubsiteindie" style="color: #3665bc; text-decoration: underline;" target="_blank">Indiebound</a>.</div><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-size: 14px; font-weight: normal; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Personalization is an interesting topic, one that I've written about for years (see below). But this is the first time we've heard about the downside of personalization. Following is a Q&A that Eli fashioned to explain what he uncovered.</div><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-size: 14px; font-weight: normal; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="qa" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3665bc; font-family: 'Trebuchet MS', Arial, Tahoma, sans-serif; font-size: 18px; font-weight: bold; line-height: 24px; list-style-type: none; margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 11px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 5px;">What is a “Filter Bubble”?</span></div><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-size: 14px; font-weight: normal; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">We’re used to thinking of the Internet like an enormous library, with services like Google providing a universal map. But that’s no longer really the case. Sites from Google and Facebook to Yahoo News and the <em>New York Times</em> are now increasingly personalized – based on your web history, they filter information to show you the stuff they think you want to see. That can be very different from what everyone else sees – or from what we need to see.</div><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-size: 14px; font-weight: normal; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Your filter bubble is this unique, personal universe of information created just for you by this array of personalizing filters. It’s invisible and it’s becoming more and more difficult to escape.</div><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-size: 14px; font-weight: normal; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><img alt="Eli Pariser" class="alignnone size-full wp-image-19637" height="300" src="http://www.socialmedia.biz/wp-content/uploads/2011/05/eliPariser.gif" style="border-bottom-color: rgb(68, 68, 68); border-bottom-style: solid; border-bottom-width: 1px; border-color: initial; border-left-color: rgb(68, 68, 68); border-left-style: solid; border-left-width: 1px; border-right-color: rgb(68, 68, 68); border-right-style: solid; border-right-width: 1px; border-style: initial; border-top-color: rgb(68, 68, 68); border-top-style: solid; border-top-width: 1px; float: right; font-weight: normal; list-style-type: none; margin-bottom: 3px; margin-left: 14px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="Eli Pariser" width="221" /><span class="qa" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3665bc; font-family: 'Trebuchet MS', Arial, Tahoma, sans-serif; font-size: 18px; font-weight: bold; line-height: 24px; list-style-type: none; margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 11px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 5px;">I like the idea that sites might show me information relevant to my interests. I already only watch TV shows and listen to radio programs that are known to have my same political leaning. What’s so bad about this?</span></div><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-size: 14px; font-weight: normal; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">It’s true: We’ve always selected information sources that accord with our own views. But one of the creepy things about the filter bubble is that we’re not really doing the selecting. When you turn on Fox News or MSNBC, you have a sense of what their editorial sensibility is: Fox isn’t going to show many stories that portray Obama in a good light, and MSNBC isn’t going to the ones that portray him badly. Personalized filters are a different story: You don’t know who they think you are or on what basis they’re showing you what they’re showing. And as a result, you don’t really have any sense of what’s getting edited out – or, in fact, that things are being edited out at all.<span id="more-19640" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; font-weight: normal; list-style-type: none; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"></span></div><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-size: 14px; font-weight: normal; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="qa" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3665bc; font-family: 'Trebuchet MS', Arial, Tahoma, sans-serif; font-size: 18px; font-weight: bold; line-height: 24px; list-style-type: none; margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 11px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 5px;">How does money fit into this picture?</span></div><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-size: 14px; font-weight: normal; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">The rush to build the filter bubble is absolutely driven by commercial interests. It’s becoming clearer and clearer that if you want to have lots of people use your website, you need to provide them with personally relevant information, and if you want to make the most money on ads, you need to provide them with relevant ads. This has triggered a personal information gold rush, in which the major companies – Google, Facebook, Microsoft, Yahoo, and the like – are competing to create the most comprehensive portrait of each of us to drive personalized products. There’s also a whole “behavior market” opening up in which every action you take online – every mouse click, every form entry – can be sold as a commodity.</div><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-size: 14px; font-weight: normal; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="qa" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3665bc; font-family: 'Trebuchet MS', Arial, Tahoma, sans-serif; font-size: 18px; font-weight: bold; line-height: 24px; list-style-type: none; margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 11px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 5px;">What is the Internet hiding from me?</span></div><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-size: 14px; font-weight: normal; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">As Google engineer Jonathan McPhie explained to me, it’s different for every person – and in fact, even Google doesn’t totally know how it plays out on an individual level. At an aggregate level, they can see that people are clicking more. But they can’t predict how each individual’s information environment is altered.</div><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-size: 14px; font-weight: normal; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">In general, the things that are most likely to get edited out are the things you’re least likely to click on. Sometimes, this can be a real service – if you never read articles about sports, why should a newspaper put a football story on your front page? But apply the same logic to, say, stories about foreign policy, and a problem starts to emerge. Some things, like homelessness or genocide, aren’t highly clickable but are highly important.</div><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-size: 14px; font-weight: normal; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="qa" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3665bc; font-family: 'Trebuchet MS', Arial, Tahoma, sans-serif; font-size: 18px; font-weight: bold; line-height: 24px; list-style-type: none; margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 11px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 5px;">Which companies or websites are personalizing like this?</span></div><div class="pullquote" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-color: rgb(54, 101, 188); border-right-style: solid; border-right-width: 3pt; border-style: initial; border-top-width: 0px; color: #3665bc; display: inline; float: left; font-family: Georgia, Times, 'Times New Roman', serif; font-size: 1.3em; font-weight: normal; line-height: 28px; list-style-type: none; margin-bottom: 8px; margin-left: 0px; margin-right: 20px; margin-top: 18px; padding-bottom: 6px; padding-left: 0px; padding-right: 12px; padding-top: 6px; width: 200px;">Even if you’re not logged into Google, for example, an engineer told me there are 57 signals that the site uses to figure out who you are.</div><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-size: 14px; font-weight: normal; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">In one form or another, nearly every major website on the Internet is flirting with personalization. But the one that surprises people most is Google. If you and I Google the same thing at the same time, we may get very different results. Google tracks hundreds of “signals” about each of us – what kind of computer we’re on, what we’ve searched for in the past, even how long it takes us to decide what to click on – and uses it to customize our results. When the result is that our favorite pizza parlor shows up first when we Google pizza, it’s useful. But when the result is that we only see the information that is aligned with our religious or social or political beliefs, it’s difficult to maintain perspective.</div><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-size: 14px; font-weight: normal; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="qa" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3665bc; font-family: 'Trebuchet MS', Arial, Tahoma, sans-serif; font-size: 18px; font-weight: bold; line-height: 24px; list-style-type: none; margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 11px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 5px;">Are any sites being transparent about their personalization?</span></div><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-size: 14px; font-weight: normal; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Some sites do better than others. Amazon, for example, is often quite transparent about the personalization it does: “We’re showing you <em>Brave New World</em> because you bought<em>1984</em>.” But it’s one thing to personalize products and another to personalize whole information flows, like Google and Facebook are doing. And very few users of those services are even marginally aware that this kind of filtering is at work.</div><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-size: 14px; font-weight: normal; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="qa" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3665bc; font-family: 'Trebuchet MS', Arial, Tahoma, sans-serif; font-size: 18px; font-weight: bold; line-height: 24px; list-style-type: none; margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 11px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 5px;">Does this issue of personalization impact my privacy or jeopardize my identity at all?</span></div><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-size: 14px; font-weight: normal; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Research psychologists have known for a while that the media you consume shapes your identity. So when the media you consume is also <em>shaped by</em> your identity, you can slip into a weird feedback loop. A lot of people see a simple version of this on Facebook: You idly click on an old classmate, Facebook reads that as a friendship, and pretty soon you’re seeing every one of John or Sue’s posts.</div><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-size: 14px; font-weight: normal; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Gone awry, personalization can create compulsive media – media targeted to appeal to your personal psychological weak spots. You can find yourself eating the equivalent of information junk food instead of having a more balanced information diet.</div><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-size: 14px; font-weight: normal; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="qa" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3665bc; font-family: 'Trebuchet MS', Arial, Tahoma, sans-serif; font-size: 18px; font-weight: bold; line-height: 24px; list-style-type: none; margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 11px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 5px;">You make it clear that while most websites’ user agreements say they won’t share our personal information, they also maintain the right to change the rules at any time. Do you foresee sites changing those rules to profit from our online personas?</span></div><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-size: 14px; font-weight: normal; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">They already have. Facebook, for example, is notorious for its bait-and-switch tactics when it comes to privacy. For a long time, what you “Liked” on Facebook was private, and the site promised to keep it that way. Then, overnight, they made that information public to the world, in order to make it easier for their advertisers to target specific subgroups.</div><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-size: 14px; font-weight: normal; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">There’s an irony in the fact that while Rolex needs to get Tom Cruise’s permission to put his face on a billboard, it doesn’t need to get my permission to advertise my endorsement to my friends on Facebook. We need laws that give people more rights in their personal data.</div><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-size: 14px; font-weight: normal; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><img alt="filter-bubble" class="alignright size-full wp-image-19647" height="279" src="http://www.socialmedia.biz/wp-content/uploads/2011/05/filter-bubble.jpg" style="border-bottom-color: rgb(68, 68, 68); border-bottom-style: solid; border-bottom-width: 1px; border-color: initial; border-left-color: rgb(68, 68, 68); border-left-style: solid; border-left-width: 1px; border-right-color: rgb(68, 68, 68); border-right-style: solid; border-right-width: 1px; border-style: initial; border-top-color: rgb(68, 68, 68); border-top-style: solid; border-top-width: 1px; float: right; font-weight: normal; list-style-type: none; margin-bottom: 8px; margin-left: 12px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="filter-bubble" width="185" /><span class="qa" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3665bc; font-family: 'Trebuchet MS', Arial, Tahoma, sans-serif; font-size: 18px; font-weight: bold; line-height: 24px; list-style-type: none; margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 11px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 5px;">Is there any way to avoid this personalization? What if I’m not logged into a site?</span></div><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-size: 14px; font-weight: normal; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Even if you’re not logged into Google, for example, an engineer told me there are 57 signals that the site uses to figure out who you are: whether you’re on a Mac or PC or iPad, where you’re located when you’re Googling, etc. And in the near future, it’ll be possible to “fingerprint” unique devices, so that sites can tell which individual computer you’re using. That’s why erasing your browser cookies is at best a partial solution—it only partially limits the information available to personalizers.</div><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-size: 14px; font-weight: normal; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">What we really need is for the companies that power the filter bubble to take responsibility for the immense power they now have – the power to determine what we see and don’t see, what we know and don’t know. We need them to make sure we continue to have access to public discourse and a view of the common good. A world based solely on things we “Like” is a very incomplete world.</div><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-size: 14px; font-weight: normal; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">I’m optimistic that they can. It’s worth remembering that newspapers weren’t always informed by a sense of journalistic ethics. They existed for centuries without it. It was only when critics like Walter Lippman began to point out how important they were that the newspapers began to change. And while journalistic ethics aren’t perfect, because of them we have been better informed over the last century. We need algorithmic ethics to guide us through the next.</div><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-size: 14px; font-weight: normal; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="qa" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3665bc; font-family: 'Trebuchet MS', Arial, Tahoma, sans-serif; font-size: 18px; font-weight: bold; line-height: 24px; list-style-type: none; margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 11px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 5px;">What are the business leaders at Google and Facebook and Yahoo saying about their responsibilities?</span></div><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-size: 14px; font-weight: normal; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">To be honest, they’re frustratingly coy. They tend to frame the trend in the passive tense: Google’s Eric Schmidt recently said, “It will be very hard for people to watch or consume something that has not in some sense been tailored for them,” rather than “Google is making it very hard…” Mark Zuckerberg perfectly summed up the tension in personalization when he said, “A squirrel dying in your front yard may be more relevant to your interests right now than people dying in Africa.” But he refuses to engage with what that means at a societal level – especially for the people in Africa.</div><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-size: 14px; font-weight: normal; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;"><span class="qa" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; color: #3665bc; font-family: 'Trebuchet MS', Arial, Tahoma, sans-serif; font-size: 18px; font-weight: bold; line-height: 24px; list-style-type: none; margin-bottom: 16px; margin-left: 0px; margin-right: 0px; margin-top: 11px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 5px;">Your background is as a political organizer for the liberal website MoveOn.org. How does that experience inform your book?</span></div><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-size: 14px; font-weight: normal; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">I’ve always believed the Internet could connect us all together and help create a better, more democratic world. That’s what excited me about MoveOn – here we were, connecting people directly with each other and with political leaders to create change.</div><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-size: 14px; font-weight: normal; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">But that more democratic society has yet to emerge, and I think it’s partly because while the Internet is very good at helping groups of people with like interests band together (like MoveOn), it’s not so hot at introducing people to different people and ideas. Democracy requires discourse and personalization is making that more and more elusive.</div><div style="border-bottom-width: 0px; border-color: initial; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-style: initial; border-top-width: 0px; font-size: 14px; font-weight: normal; line-height: 20px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">And that worries me, because we really <em>need</em> the Internet to live up to that connective promise. We need it to help us solve global problems like climate change, terrorism, or natural resource management which by their nature require massive coordination, and great wisdom and ingenuity. These problems can’t be solved by a person or two – they require whole societies to participate. And that just won’t happen if we’re all isolated in a Web of one.</div></div></div>Anonymoushttp://www.blogger.com/profile/17122849630227335276noreply@blogger.com0tag:blogger.com,1999:blog-532636638171816025.post-57181725874770167622011-05-15T19:57:00.000-07:002011-05-15T19:57:04.489-07:00Media Logic Offers Free Social Marketing Webinar for Retailers<div dir="ltr" style="text-align: left;" trbidi="on"><br />
<br />
Social Media Release<br />
Media Logic Offers Free Social Marketing Webinar for Retailers<br />
F.Y.E. Naked Webinar Provides Rare Under-The-Sheets Look at the Numbers Behind a Successful Social Media Program<br />
05.05.2011 ALBANY, N.Y., May 5, 2011 Media Logic, a nationally-recognized agency specializing in marketing for a social world, is conducting a free webinar, F.Y.E. Naked, for retail marketers that offers a rare under-the-sheets look at its social marketing efforts for digital entertainment retailer F.Y.E., a national chain of more than 550 stores offering a wide selection of entertainment products. The live webinar will be presented on Tuesday, May 10 at 1:00 EDT. Attendees can sign up at http://bit.ly/mpg6pB.<br />
We've built F.Y.E.'s social marketing program from the bottom up, and the road to its success hasn't been without challenges, said Ronald Ladouceur, executive vice president and executive creative director of Media Logic. Tuesday's F.Y.E. Naked webinar will be unique in that we'll give retailers more than just a prettied-up case study of what works we're going to give a peek at the raw numbers behind the program, examine what worked and what didn't, and find out what it all means for retail social marketing moving forward. <br />
Media Logic will present social marketing strategies and promotions designed to drive in-store visits via social media. Webinar attendees will learn through Media Logic's experience with F.Y.E.:<br />
What works and what flops in social space <br />
The value of a new Facebook liker and what it costs to get one <br />
Why promotions are critical to brand growth <br />
How to turn social media into a revenue opportunity <br />
How to measure ROI<br />
Everyone recognizes the potential of social media, said Ladouceur. The challenge is finding the means to channel it to a productive end. We as both an agency and an industry have learned a lot in the last year or two how to do that very effectively. And, we're willing to share our successes and pitfalls with the raw data to back it up. <br />
Webinar Title: FYE Naked - Media Logic Exposes the Social Marketing Strategies and Data Behind FYEGUY <br />
Date: Tuesday, May 10, 2011<br />
Time: 1 p.m. EDT / 10 a.m. PDT<br />
Event Page: https://medialogicevents.webex.com/medialogicevents/onstage/g.php?t=a What is 3 + 1? Twitter Pitch National retailer gets naked 5/10 @ 1pm EDT: What works and what doesn't in social promotions http://bit.ly/mpg6pB Tweet News Facts <br />
Media Logic to host social marketing webinar for retailers <br />
Webinar to provide a behind-the-scenes look at the raw numbers of a national retail social marketing program <br />
Attendees will learn what works and what doesn't, why promotions are critical and how to measure ROI Resource Links More Media Logic News Media Logic Sponsors Local Fashion Show to Benefit Whitney M. Young Health Services Media Logic Promotes Michael Rodgers to Senior User Experience Designer Media Logic Promotes Melissa Craig to Senior Graphic Artist Media Logic Appoints Carolee Sherwood as Conversation Manager Subscribe Media Logic's"FYE Naked" Webinar Teaser Video <br />
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</div>Anonymoushttp://www.blogger.com/profile/17122849630227335276noreply@blogger.com0tag:blogger.com,1999:blog-532636638171816025.post-68291089600254378682011-05-14T20:28:00.000-07:002011-05-14T20:28:50.943-07:00Social Media Job Hunting by Mike Norris<a href="http://www.imfaceplate.com/koolstuff/social-media-job-hunting">Social Media Job Hunting by Mike Norris</a>Anonymoushttp://www.blogger.com/profile/17122849630227335276noreply@blogger.com0tag:blogger.com,1999:blog-532636638171816025.post-15706146056210093722011-05-11T21:57:00.000-07:002011-05-13T13:45:48.503-07:00Social Media Tip of the Day: Making your Web content sticky by<a href="http://www.imfaceplate.com/myaccount/index.php?a=settings_fp&b=articles_list&c=new&mes=article+description+required">Social Media Tip of the Day: Making your Web content sticky by</a>Anonymoushttp://www.blogger.com/profile/17122849630227335276noreply@blogger.com0tag:blogger.com,1999:blog-532636638171816025.post-2323491707953753362011-05-11T21:22:00.000-07:002011-05-13T13:45:48.422-07:00Does your Facebook chief know strategy?<div dir="ltr" style="text-align: left;" trbidi="on"><a href="http://www.socialmedia.biz/2011/05/11/does-your-facebook-chief-know-strategy/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+typepad%2Fsocial_media+%28Social+Media%29">Does your Facebook chief know strategy?</a></div>Anonymoushttp://www.blogger.com/profile/17122849630227335276noreply@blogger.com0tag:blogger.com,1999:blog-532636638171816025.post-47020991463621193012011-04-26T17:57:00.000-07:002011-04-26T17:57:28.809-07:00Basic Steps to Your Emotional Freedom<div dir="ltr" style="text-align: left;" trbidi="on"><span class="Apple-style-span" style="font-family: Arial, Helvetica, sans-serif; font-size: 14px;"></span><br />
<h2 style="color: #cc0000; font-family: Arial, Helvetica, sans-serif; font-size: 16px; margin-bottom: 8px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">What is the Emotional Freedom Technique?</h2><blockquote>The Emotional Freedom Technique, or EFT, is the psychological acupressure technique I routinely use in my practice and most highly recommend to optimize your emotional health. Although it is still often overlooked, emotional health is absolutely essential to your physical health and healing - no matter how devoted you are to the proper diet and lifestyle, you will not achieve your body's ideal healing and preventative powers if emotional barriers stand in your way.</blockquote><h2 style="color: #cc0000; font-family: Arial, Helvetica, sans-serif; font-size: 16px; margin-bottom: 8px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">EFT is very easy to learn, and will help you:</h2><div style="float: right; height: 199px; padding-bottom: 10px; padding-left: 10px; width: 285px;"><a href="http://products.mercola.com/meridian-tapping/" style="color: #165ae5; text-decoration: none;" target="_blank"><img align="right" alt="The Tapping Solution DVD" border="0" height="199" src="http://eft.mercola.com/themes/eft/images/banner-tapping-dvd.jpg" width="285" /></a></div><blockquote><ul><li>Remove Negative Emotions</li>
<li>Reduce Food Cravings</li>
<li>Reduce or Eliminate Pain</li>
<li>Implement Positive Goals</li>
</ul>EFT is a form of psychological acupressure, based on the same energy meridians used in traditional acupuncture to treat physical and emotional ailments for over five thousand years, but without the invasiveness of needles. Instead, simple tapping with the fingertips is used to input kinetic energy onto specific meridians on the head and chest while you think about your specific problem - whether it is a traumatic event, an addiction, pain, etc. -- and voice positive affirmations.<br />
This combination of tapping the energy meridians and voicing positive affirmation works to clear the "short-circuit" - the emotional block -- from your body's bioenergy system, thus restoring your mind and body's balance, which is essential for optimal health and the healing of physical disease.<br />
Some people are initially wary of these principles that EFT is based on - the electromagnetic energy that flows through the body and regulates our health is only recently becoming recognized in the West. Others are initially taken aback by (and sometimes amused by) the EFT tapping and affirmation methodology, whose basics you will learn here.<br />
But keep in mind that, more than any traditional or alternative method I have used or researched, EFT works. I have witnessed the results in my patients since deciding to use EFT exclusively in June of 2001. Indeed, because of its very high rate of success, the use of EFT has spread rapidly, and <a href="http://www.mercola.com/forms/referrals.htm" style="color: #165ae5; text-decoration: none;" target="_blank">medical practitioners employing EFT</a> can now be found in every corner of the country and world.<br />
This manual will provide an overview on how and where to tap, and the proper affirmation techniques, so that you can begin using EFT immediately to help yourself and others. It will also provide an introduction to some advanced EFT techniques and principles you can employ. If you are interested in taking your EFT knowledge and practice to the next level, please consider<em> <a href="http://products.mercola.com/eft-try-it-on-everything" style="color: #165ae5; text-decoration: none;" target="_blank">Try It On Everything</a></em> for the incredible benefits that they can provide you.</blockquote><h1 style="background-color: #6db927; border-bottom-color: rgb(96, 176, 30); border-bottom-style: solid; border-bottom-width: 2px; border-top-color: rgb(96, 176, 30); border-top-style: solid; border-top-width: 2px; color: white; font-size: 24px; font-weight: bold; margin-bottom: 0px; margin-left: -20px; margin-right: 0px; margin-top: -1px; padding-bottom: 10px; padding-left: 10px; padding-right: 10px; padding-top: 10px; text-align: center; width: 978px;">Tapping Locations & Technique</h1><blockquote>There are two basic areas to learn in order to use EFT: the tapping locations and technique, and the positive affirmations. These areas, as well as some advanced EFT principles and techniques, are covered in the following sections.<br />
You should be able to successfully treat many problems by diligently applying the following instructions. To expand your abilities and understand, consider<em><a href="http://products.mercola.com/eft-try-it-on-everything" style="color: #165ae5; text-decoration: none;" target="_blank">Try It On Everything</a></em>.<br />
If you are not getting the results you would like, or you have a particularly traumatic issue, please do not give up! Instead, consider consulting with an EFT professional. Dr. Patricia Carrington has <a href="http://www.eftcertificate.com/PL/PractitionerList.htm" style="color: #165ae5; text-decoration: none;" target="_blank">some guidelines</a> on selecting an EFT therapist, followed by a list of EFT practitioners throughout the U.S. and world. Many of these therapists even offer a free 15-minute phone session in which you can ask them questions to see if you connect.</blockquote><h2 style="color: #cc0000; font-family: Arial, Helvetica, sans-serif; font-size: 16px; margin-bottom: 8px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Proper EFT Tapping</h2><blockquote>The basic EFT sequence is straightforward and generally takes my patients only a few minutes to learn. They have the slight advantage of me personally showing them the tapping points, but you should be able to pick up these points relatively quickly. With a little practice, you will be performing each round in under a minute.<br />
NOTE: While it is important to tap the correct area, you need not worry about being absolutely precise, as tapping the general area is sufficient.</blockquote><h2 style="color: #cc0000; font-family: Arial, Helvetica, sans-serif; font-size: 16px; margin-bottom: 8px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">It's All in the Fingertips</h2><div style="background-attachment: scroll; background-clip: initial; background-color: whitesmoke; background-image: none; background-origin: initial; background-position: 0px 0px; background-repeat: repeat repeat; border-bottom-color: rgb(215, 225, 231); border-bottom-style: solid; border-bottom-width: 1px; border-left-color: rgb(215, 225, 231); border-left-style: solid; border-left-width: 1px; border-right-color: rgb(215, 225, 231); border-right-style: solid; border-right-width: 1px; border-top-color: rgb(215, 225, 231); border-top-style: solid; border-top-width: 1px; float: right; font-size: 12px; margin-bottom: 10px; margin-left: 10px; padding-bottom: 10px; padding-left: 10px; padding-right: 10px; padding-top: 10px; text-align: left; width: 285px;"><a href="http://products.mercola.com/meridian-tapping/" style="color: #165ae5; text-decoration: none;"><img align="right" alt="EFT" border="0" height="100" src="http://www.mercola.com/images/emofree_water_sm.jpg" style="border-bottom-color: rgb(255, 255, 255); border-bottom-style: solid; border-bottom-width: 5px; border-left-color: rgb(255, 255, 255); border-left-style: solid; border-left-width: 5px; border-right-color: rgb(255, 255, 255); border-right-style: solid; border-right-width: 5px; border-top-color: rgb(255, 255, 255); border-top-style: solid; border-top-width: 5px; margin-bottom: 10px; margin-left: 10px;" width="150" /></a>The following information provides an overview of the<strong>EFT technique</strong> to give you a sense of how this amazing "tool" works. But bear in mind that by far the best instruction for this powerful technique is visual/audio instruction. When you are ready to tap into EFT's full potential, an outstanding (and economical!) investment is <strong>the book and DVD on learning EFT called, "Try It On Everything."</strong><br />
<br />
<div align="center"><b><a href="http://products.mercola.com/meridian-tapping/" style="color: #165ae5; text-decoration: none;">Find Out More About Try It On Everything Now!</a></b></div></div><blockquote>The first thing to understand is that you will be tapping with your fingers. There are a number of acupuncture meridians on your fingertips, and when you tap with your fingertips you are also likely using not only the meridians you are tapping on, but also the ones on your fingers.<br />
Traditional EFT has you tapping with the fingertips of your index finger and middle finger and with only one hand. Either hand works just as well. Most of the tapping points exist on either side of the body, so it doesn't matter which side you use, nor does it matter if you switch sides during the tapping. For example, you can tap under your right eye and, later in the tapping, under your left arm.<br />
I modified this approach slightly by having you use both hands and all your fingers, so that they are gently relaxed and form a slightly curved natural line. The use of more fingers allows you to access more of the acupuncture points. When you use all your fingers you will cover a larger area than just tapping with one or two fingertips, and this will allow you to cover the tapping points more easily.<br />
However, many obtain quite successful results with the traditional one-handed two-finger approach. You can use either method, but I tend to use my modified version in an effort to be more complete.<br />
Ideally, you will want to use your fingertips, not your finger pads as they have more meridian points. However, if you are a woman with long fingernails you should of course use your finger pads (otherwise you may end up stabbing yourself).<br />
You should also remove your watch and bracelets, as that will interfere with your use of the wrist meridian tapping.</blockquote><h2 style="color: #cc0000; font-family: Arial, Helvetica, sans-serif; font-size: 16px; margin-bottom: 8px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Tap Solidly - But Don't Hurt Yourself!</h2><blockquote>You should tap solidly, but never so hard as to hurt or bruise yourself.<br />
If you decide to use both hands, I recommend slightly alternating the tapping so that each hand is slightly out of phase with the other and you are not tapping with both hands simultaneously. This provides a kinesthetic variant of the alternating eye movement work that is done in EMDR and may have some slight additional benefit.<br />
When you tap on the points outlined below, you will tap about 5-7 times. The actual number is not critical, but ideally should be about the length of time it takes for one full breath. There is probably a distinct benefit for tapping through one complete respiration cycle.<br />
Please notice that these tapping points proceed down the body. That is, each tapping point is below the one before it. That should make it a snap to memorize. A few trips through it and it should be yours forever. However, unlike TFT, the sequence is not critical. You can tap the points in any order and sequence, just so long as all the points are covered. It just is easier to go from top to bottom to make sure you remember to do them all.</blockquote><h2 style="color: #cc0000; font-family: Arial, Helvetica, sans-serif; font-size: 16px; margin-bottom: 8px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Remove your Glasses and Watch Prior to Tapping</h2><blockquote>Glasses and watches can mechanically and electromagnetically interfere with EF, so I advise everyone to remove them prior to tapping. For quick sessions conducted upon yourself, this is not critical, as you can easily tap around them, but I think there is always a benefit to removing them when possible.</blockquote><h2 style="color: #cc0000; font-family: Arial, Helvetica, sans-serif; font-size: 16px; margin-bottom: 8px; margin-left: 0px; margin-right: 0px; margin-top: 8px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">Using EFT in Public: Eliminating any Embarrassment</h2><blockquote>Many people are concerned about embarrassing themselves by using EFT in public, especially when implementing my revision of it, which really makes one stand out in a crowd.<br />
After a while of using and perfecting the technique - in private quarters, if you prefer - you will be able to use only two fingers of one hand, and to say the affirmation softly under your breath or silently. This way you can do EFT in just about any social setting, and if people even notice what you are doing at all, it will appear to them that you are merely thinking.</blockquote><h1 style="background-color: #6db927; border-bottom-color: rgb(96, 176, 30); border-bottom-style: solid; border-bottom-width: 2px; border-top-color: rgb(96, 176, 30); border-top-style: solid; border-top-width: 2px; color: white; font-size: 24px; font-weight: bold; margin-bottom: 0px; margin-left: -20px; margin-right: 0px; margin-top: -1px; padding-bottom: 10px; padding-left: 10px; padding-right: 10px; padding-top: 10px; text-align: center; width: 978px;">Finding the Right Tapping Points</h1><blockquote>The tapping points, and their abbreviations, are explained below, followed by a chart of the points. They are presented below in the exact order in which they should be tapped.<br />
<table cellpadding="3" cellspacing="3"><tbody>
<tr><td align="right" valign="top"><img alt="Top of the Head (TH)" height="129" src="http://www.mercola.com/images/eftcourse2a.jpg" width="207" /></td><td valign="top"><strong>1. Top of the Head (TH)</strong>With fingers back-to-back down the center of the skull.</td></tr>
<tr><td align="right" valign="top"><img alt="Eyebrow (EB)" height="158" src="http://www.mercola.com/images/eftcourse2b.jpg" width="216" /></td><td valign="top"><strong>2. Eyebrow (EB)</strong><br />
Just above and to one side of the nose, at the beginning of the eyebrow.</td></tr>
<tr><td align="right" valign="top"><img alt="" height="135" src="http://www.mercola.com/images/eftcourse2c.jpg" width="178" /></td><td valign="top"><strong>3. Side of the Eye (SE)</strong><br />
On the bone bordering the outside corner of the eye.</td></tr>
<tr><td align="right" valign="top"><img alt="Under the Eye (UE)" height="116" src="http://www.mercola.com/images/eftcourse2d.jpg" width="244" /></td><td valign="top"><strong>4. Under the Eye (UE)</strong>On the bone under an eye about 1 inch below your pupil.</td></tr>
<tr><td align="right" valign="top"><img alt="Under the Nose (UN)" height="137" src="http://www.mercola.com/images/eftcourse2e.jpg" width="188" /></td><td valign="top"><strong>5. Under the Nose (UN)</strong><br />
On the small area between the bottom of your nose and the top of your upper lip.</td></tr>
</tbody><tbody>
<tr><td align="right" valign="top"><img alt="Chin (Ch)" height="138" src="http://www.mercola.com/images/eftcourse2f.jpg" width="157" /></td><td valign="top"><strong>6. Chin (Ch)</strong>Midway between the point of your chin and the bottom of your lower lip. Even though it is not directly on the point of the chin, we call it the chin point because it is descriptive enough for people to understand easily.</td></tr>
<tr><td align="right" valign="top"><img alt="Collar Bone (CB)" height="128" src="http://www.mercola.com/images/eftcourse2g.jpg" width="187" /></td><td valign="top"><strong>7. Collar Bone (CB)</strong>The junction where the sternum (breastbone), collarbone and the first rib meet. This is a very important point and in acupuncture is referred to as K (kidney) 27. To locate it, first place your forefinger on the U-shaped notch at the top of the breastbone (about where a man would knot his tie). From the bottom of the U, move your forefinger down toward the navel 1 inch and then go to the left (or right) 1 inch. This point is referred to as Collar Bone even though it is not on the collarbone (or clavicle) per se.</td></tr>
<tr><td align="right" valign="top"><img alt="Under the Arm (UA)" height="131" src="http://www.mercola.com/images/eftcourse2h.jpg" width="150" /></td><td valign="top"><strong>8. Under the Arm (UA)</strong>On the side of the body, at a point even with the nipple (for men) or in the middle of the bra strap (for women). It is about 4 inches below the armpit.</td></tr>
</tbody><tbody></tbody><tbody>
<tr><td align="right" valign="top"><img alt="Wrists (WR)" height="145" src="http://www.mercola.com/images/eftcourse2i.jpg" width="188" /></td><td valign="top"><strong>9. Wrists (WR)</strong><br />
The last point is the inside of both wrists.</td></tr>
</tbody><tbody></tbody></table>The abbreviations for these points are summarized below in the same order as given above. It is, again, the order in which they should be tapped:<br />
<table align="center" cellpadding="3" cellspacing="3"><tbody>
<tr><td align="center" valign="top"><img alt="EFT Tapping Points" height="156" src="http://www.mercola.com/images/eftcourse3.gif" width="160" /></td><td valign="top"><strong>TH = Top of Head<br />
EB = Eye Brow<br />
SE = Side of the Eye</strong><br />
<strong>UE = Under the Eye<br />
UN = Under the Nose<br />
Ch = Chin<br />
CB = Collar Bone</strong><br />
<strong>UA = Under the Arm<br />
WR = Wrists</strong><br />
<div><strong><br />
</strong></div></td></tr>
</tbody></table></blockquote></div>Anonymoushttp://www.blogger.com/profile/17122849630227335276noreply@blogger.com0tag:blogger.com,1999:blog-532636638171816025.post-83657414466919541022011-04-23T18:39:00.000-07:002011-04-23T18:40:08.925-07:00Largest Online Social Media Conference (join 2400+ peers)<div dir="ltr" style="text-align: left;" trbidi="on"><span class="Apple-style-span" style="color: #003068; font-family: 'Lucida Grande', Verdana, Arial, Helvetica; font-size: 15px; line-height: 20px;"></span><br />
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<tr><td style="font-family: 'Lucida Grande', Verdana, Arial, Helvetica; font-size: 11pt; line-height: 15pt;" width="50"></td><td colspan="3" style="font-family: 'Lucida Grande', Verdana, Arial, Helvetica; font-size: 11pt; line-height: 15pt;" width="750"><br />
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<tr><td style="font-family: 'Lucida Grande', Verdana, Arial, Helvetica; font-size: 11pt; line-height: 15pt;" width="50"></td><td style="font-family: 'Lucida Grande', Verdana, Arial, Helvetica; font-size: 11pt; line-height: 15pt;" valign="top" width="480"><div align="left"><b><span style="color: black;">Dear Fellow Marketer</span></b>;<br />
<br />
Are you using social media sites like Facebook and Twitter, but not getting the results you hoped for?<br />
<br />
Could you use some guidance and fresh ideas?<br />
<br />
Yes, the promise of social media is strong: Direct contact with customers and prospects who were previously unreachable. This means greater exposure, increased traffic and more business opportunity—all without costly middlemen.<br />
<br />
And given this economy, who doesn't want more business?<br />
<br />
But if you're like me, you're looking to choose your social media activities wisely, without getting consumed by all the options. You simply want to know what works best.<br />
<br />
Social Media Examiner is happy to announce Social Media Success Summit 2011—an online event designed to help marketers and business owners quickly achieve social media success.<br />
<br />
<b>Twenty-four of the world's most respected social media experts have come together to share their newest strategies</b> (see the great line-up on the right). <b>They'll reveal all the latest techniques and proven business-building tactics you need to know</b> to immediately benefit from social media.<br />
<br />
If you (like so many) find yourself confused by all the social media options, now's your chance to lay down tracks for social media success.<br />
<br />
This <b>fully <i>online</i> conference starts Tuesday, May 3, and runs through May 26</b>. It's comfortably spread over four weeks (and recorded for later playback) to accommodate your schedule. There's no travel! <b>You simply attend from the comfort of your home or office</b>.<br />
<br />
<b>More than 2400 of your peers are attending!</b><br />
<br />
Consider this: <b>96% of attendees at our last Social Media Success Summit said they'd recommend the summit to a friend <i>and</i> attend</b><b>again</b> (see their testimonials below). This year we have an <b><i>all-new</i></b>slate of dynamic professional development sessions just for marketers.<br />
<br />
Be sure to <b><a href="http://www.whitepapersource.com/amember/signup.php">secure your spot in the largest online professional development conference for marketers seeking to master social media</a></b>.<br />
<br />
Here's to a bright future together!<br />
<br />
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<tr><td style="font-family: 'Lucida Grande', Verdana, Arial, Helvetica; font-size: 11pt; line-height: 15pt;" width="96"><div align="left"><img alt="" border="0" height="108" src="http://www.writingwhitepapers.com/press/MichaelStelzner-Street2-tm.jpg" width="89" /></div></td><td style="font-family: 'Lucida Grande', Verdana, Arial, Helvetica; font-size: 11pt; line-height: 15pt;"><b>Michael A. Stelzner</b>Founder, Social Media Examiner</td></tr>
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</tbody></table></div>Anonymoushttp://www.blogger.com/profile/17122849630227335276noreply@blogger.com0